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Target Finder

Your field of membership is not a target market.

Ask most credit union executives who they serve and you often get a territory. We serve the state. We serve these eleven counties. Those are accurate statements about eligibility, and eligibility is not the same thing as a target.

Pick a community and a footprint. This sizes it, using published participation data, and shows what capturing a share of it would actually be worth.

Clear strategy. Practical innovation. Measurable impact.
01
Who can you legally serve?
Your charter, not your ambition. If your footprint is a set of counties or a metro area rather than a whole state, choose custom and enter the population you actually serve.
02
Which community?
Every community here is sized from published federal data, and each result names its source. Recreation communities come from national participation surveys. Occupational communities come from Bureau of Labor Statistics employment data, where you can also look up the exact figure for your own state and metro instead of relying on a national rate.
Choose a footprint and a community.
The arithmetic

Inside your field of membership
What capturing a share is worth
5.0% The share of that community you win as members. Five percent is a working assumption, not a given. It is the number to argue about in the room.
$10,000 Your average deposits per member. You know this number; the default is a placeholder.
Participants in your footprint
New members
Deposits at that relationship value

The money pattern nobody has designed for

Where they already gather

Get your own local number

The five tests

    Before you take this to a board

    A target with no product attached is a marketing campaign.

    Members can tell the difference immediately. Once you can name who you are for, the product design gets much easier, because the constraints do the work for you.

    Design the first product in the Concept Studio →

    This tool is free, and it stays free.

    The arithmetic here is yours to use, and Product Brief No. 2 walks through the full framework.

    If it is useful, or you want to argue with it, LinkedIn is the best way to reach me.

    Connect on LinkedIn